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Here is Why You Should Use TikTok for your Business

By Aloisa Cocci

 

If your business has just started and you are wanting to gain exposure, you might want to consider TikTok, which is a great platform to reach wide audience.

Here are reasons as to why you should use TikTok for your business and consider to buy tiktok views.

1. You have some creative freedom.

The majority of TikTok’s content is amusing, lighthearted, and whimsical.

It features actual people voicing themselves in original — and often absurd — ways. Using TikTok for business to promote your brand has some major advantages, even if you run a professional B2B or SaaS firm offering serious goods or services.

2. TikTok for Business: Unlimited Influencers

The fact that anyone can become viral on TikTok is one of its most alluring features. It’s not altogether unbelievable for someone with 0 followers and 0 views to publish a TikTok video one night, and the following morning, it will have received one million views.

TikTok may pick from an infinite number of influencers because to its capacity to give anyone a large following. There is probably a perfectly suitable person who fulfills the requirements and already has a sizable following if your company is wanting to target a certain set of individuals in a given place.

3. Possibility of Content Repurposing

Videos on TikTok are limited to 60 seconds. They may be reused across all of your social media networks and are often brief, adjustable, and versatile.

Consider how much your clients’ interest in your future emails would increase if you included one of your TikTok videos in an email.

4. Excellent User Interaction

You cannot ignore the engagement rate while utilizing TikTok for business. Due to the average TikTok user’s daily usage of 52 minutes, there are many opportunities for marketers to connect with their target audience.

5. TikTok for Business: Cost-Effective

Many businesses are still hesitant to spend time and money advertising on TikTok because they believe it will be too challenging to set up campaigns and manage data from yet another app. But the fact that TikTok can succeed on any kind of budget is arguably its most alluring feature for business.

Is Investing in Luxury Watches a Good Idea?

By Ornella Fiorentini

Rolex

 

Buyers have to wait several years for coveted classics: luxury watches are experiencing a boom, also because of low-interest rates. But very few models increase in value. Maybe it’s about something else.

A fine watch can be many things for the wearer: a piece of jewelry, a status symbol, the reward for achieving a certain career goal – or all of these together. But is a high-quality mechanical watch for which you will need an automatic winder fot watches for also suitable as an investment?

When there was talk of a “Rolex crisis” in Munich around Christmas 2019, one could assume that. The watches of the most famous watch manufacturer in the luxury segment were sold out everywhere. The wealthy, it was speculated, fled in the face of low-interest rates on real assets. Why not combine the beautiful with the useful? But anyone who believes that every expensive watch brings a return is mistaken.

Investing in luxury goods

“Luxury goods such as art and watches have a more personal value compared to shares, which is defined by scarcity,” explains Nicolas Pilz, Managing Director of Societas Vermögensverwaltung. Compared to securities or real estate, there are no classic valuation methods that could economically justify the traded value or price.

Disadvantage: “In the event of an economic crash, luxury goods are difficult to sell, as potential buyers also keep their money together.” Trends and values also changed over time: “Whether in 20 years a Rolex can still be sold at the price it currently does, nobody knows,” says Pilz. Watches are therefore not a separate asset class.

Nevertheless, there are watches that have risen sharply in value in recent years – but it is only a fraction of all models. So you have to know your way around or get advice.

How the hype around certain luxury watches works

“If you want to buy watches as investments, you end up with seven to eight mainstream models, which have already had the highest increases in value in the past 20 years,” explains Henri von Laufenberg, watch expert at the retailer Colognewatch. These are the sports models from Rolex such as the Submariner, but also the Datejust, at Patek Philippe the steel model Nautilus and at Audemars Piguet (AP) the Royal Oak. The prices here are usually well in the five-digit range.

The models are traded on the grey market far above the list price at which the manufacturer sells the watch. If you want to have the Submariner directly from Rolex, you have to put yourself on the waiting list and, in case of doubt, wait several years. Or he has a particularly good relationship with his concessionaire.

“Those who then resell the watch get significantly more than they paid,” explains watch YouTuber Marcus Finger, who has traded watches for many years and now has his own brand. “The difference can be many thousands of euros for the coveted models.” This is the profit that can be reaped. But for this, you have to get the coveted watch at the list price – difficult.

According to Finger, the hype surrounding Rolex can be explained by a mixture of high demand and partly artificial scarcity. Rolex watches are quite a mass product, according to industry experts, several hundred thousand pieces are produced annually. Nevertheless, Rolex as a foundation can reduce production and does not need to saturate the eager market. Patek Philippe and AP are family businesses that produce much smaller quantities anyway.

 

ALSO READ: Why You Must Start an Online Business Now

 

The risk of a bubble

From the experts’ point of view, buying a watch cheaply in order to resell it at a higher price is a bet that the hype will continue. “In consultations, we always point out that you can’t look into the future,” says Henri von Laufenberg. There are, of course, tendencies. “Anyone who has money in abundance will always buy what is rare and socially accepted as counter value, thus offering value stability.” The counterpart to the Rolex watch of the man is the Hermès handbag for women.

“You can’t predict whether a hyped watch will be worth significantly more in five or ten years,” Finger emphasizes. “This could just as well be a bubble that eventually bursts.”

It’s all about the emotions

Investors with a lot of money on the high edge should ask themselves anyway whether a watch is really interesting for them. “I find a watch as a pure investment a bit dreary. A watch always has to convey something,” says Henri von Laufenberg. First of all, it is important to be enthusiastic about the watch. “A watch is actually too good for a cold investment.”

Marcus Finger takes a similar view: “I think it’s a bit silly to buy a watch just as an investment and put it in the safe.” A mechanical watch is an art object, a piece of jewelry. “It’s a passion to own and wear something like this.”

Finger, therefore, warns against a mistake: “There are people who would like to get into the watch theme and then decide solely on the basis of the value aspect for a watch that they themselves do not find as beautiful as their actual desired watch. I think that’s such a shame.”

Value retention instead of value growth

In any case: “About 98 percent of all luxury watches experience no increase in value.” And this also applies to models from renowned luxury manufacturers such as Jaeger-LeCoultre, Omega, and Breitling, which have great prestige but rarely have the potential for value appreciation.

What most luxury watches offer from Finger’s point of view, however, is value retention. And this also applies to the “entry-level models”, which cost 2500 instead of 15,000 euros. “I think it’s completely legitimate to buy a watch with the idea of preserving its value.” The prerequisite is that you do not buy the watch too expensive.

“I wouldn’t recommend anyone to buy a watch at the list price. When I leave the store with the watch, it has often lost 20 to 30 percent of its value,” explains Finger. “It’s comparable to a new car.” The expert advises talking to the concessionaire about the price if it is new. “With friendly negotiations, a 5 to 15 percent discount should not be a problem.”

Alternatively, it is worth buying a used watch. Here you can find out about the price at which the watch is currently traded on major trading platforms such as Chrono24.de. It is best to observe your desired model for a while before you strike. Above all, it is important for value retention that the original box and the original papers are available. The watch should then be treated with care after purchase. “Mini-scratches will not detract from the value,” says Finger.

How to Grow Your Gaming Company?

By Arrigo Fiorentini

Everyone wants their gaming company to grow. But with so many digital businesses vying for attention and customers, it can be a challenge to stand out from the crowd. 

To improve your company, you need to set measurable goals that work towards making your organization stronger and more stable.

Every business owner wants their company to expand — how do you make that happen? Here are some ideas to help your gaming company grow in a meaningful way.

Create a Culture of Learning

If your team isn’t encouraged to grow, you’re setting your business up to stagnate. When you see your employees as people with potential to learn, grow, and evolve, you’ll foster an environment of innovation and inspiration. When hiring new staff, look for people who have a genuine drive to improve themselves.

You want employees who are open to feedback and new ideas. You also want employees who see their work as more than just a job — they’re invested in the company’s success. Make time for learning and skill-building within your team.

Partner with Other Brands

If your company has a niche, you’ll want to find other businesses with similar focuses and interests. Partnering with brands that are aligned with your organization’s goals and ideals will help you grow as a company and establish your name as a top player in your field.

Partnerships can also lead to increased foot traffic for events, bigger audiences for your online channels, and even more sales. For example, you can work with inversegamer to help you promote your brand in their website.

Try New Strategies

Whether you’re adding new products or services to your basket or experimenting with new marketing strategies, expanding your business requires new approaches.

To excel in the field of gaming, you need to stay on top of industry trends and be ready to pivot your strategies as new data comes in. Look for areas where your company can improve and create a roadmap for improvement.

Why You Must Start an Online Business Now

By Aloisa Cocci

In the modern world, where the Web controls aspects of industry, entertainment, and social activity, starting a business is simpler than ever. There are positive and negative aspects to beginning an internet business, but more and more people are discovering that they are drawn to the concept of having control over their lives.

Businesses are expanding online, and for good cause too! Online offers a multitude of advantages to small, medium, and large organizations worldwide compared to traditional offline firms especially if you have established loyal customer or followers – check cheapest smm panel for instagram to gain more followers. This is why we wanted to provide a succinct but essential summary of the top three reasons you should launch an internet business.

1. Small initial investment yet enormous scale

The majority of online firms have modest startup costs. Starting with very little money, you may build up your online store, website, web application, or mobile application over time, tailoring it to the way your customers interact.

 

2. The given location is no longer accurate

Not every online business will inevitably experience quick exponential development and become a tremendous success. Many business owners believe that because they have a little internet presence, clients will find them and sales will come flooding in when they launch an online venture.

3. Your time is yours.

You are not confined to a desk or a certain place when running an online business. If you don’t want to, you don’t have to get up at seven and rush to get ready for work. Finally, you are not required to follow directions from a superior. If you run your own business, you are your own boss and don’t have to answer to anybody else.

You often have greater freedom to create your timetable based on the kind of internet business you decide to launch. As long as you set up your business effectively, you may decide what time of day, how many hours, and which days of the week you wish to work.

 

Why a Company Name is Important for Business Success?

By Arrigo Fiorentini

If you are starting a new business, you will need to make lots of important decisions. One of the first things that many entrepreneurs will think about is what the company name will be and whether this should be something that stands out in people’s minds. It may not seem like a big deal, but your company name can have a big impact on the future success of your business. Here we look at why a company name is so important for business success and some tips on how you can pick an effective brand name for your business.

Importance of Company Name

Before you start picking a company name, you need to be clear about why this is so important for the future success of your business. A strong name can make your business memorable and improve its brand recognition. This can make it easier to grow your business and recruit new customers.

Your company name can also be a key differentiator that sets you apart from your competitors. If you want to stand out in people’s minds and have your company become more valuable over time, then you need to choose a great name.

How does Your Company Name Affect Business?

It makes it easier for you to market your products and services.

Your name can be used in all of your marketing materials, and it can become the shorthand by which people refer to your business.

If your company name also includes your brand promise or your niche, it will make it even easier to identify what your business does. For example, if your company name is “KitchenAid”, people will know that you make appliances for the kitchen. If you’re having trouble, you can go to a name generator.

Tips for Naming Your Company

Whatever name you choose, it should be easy to pronounce, easy to spell, and simple enough that people can remember it. Here are some other things to consider before you pick your company name:

  • What is your business type and product or service? This can help with finding the right name.
  • What is the culture of your business? This can help with choosing a name that reflects your brand values.
  • What do you want your brand to be known for? This can help you pick a name that represents your business.