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How To Open A Dog Accessories Business

By Procopio Endrizzi

Many people have pets at home, so these people need products for their pets. A business project to create a pet store will be a great idea if you approach it very responsibly. This project will not require a huge cash outlay from you. It will be able to pay for itself in a short time and will give you many advantages.

Despite the fact that there is high competition in this business, with the right choice of the location of the future point of sale of this type of product, you will be guaranteed trouble-free. But before you start opening a pet store, you should carefully make all the calculations and try to determine how your future enterprise will be profitable or unprofitable.

I Love Chihuahua

Market analysis and room selection

The first thing you need to do is choose a room. No need to buy it. You can rent it out. This option will be more optimal for you because in case your product is not popular, you can rent another room at any time. Choosing a place to sell pet products such as nail clippers is half of your future success. You can read the nail clippers buying guide (https://www.ilovechihuahua.dog/best-nail-clippers-for-chihuahuas-buying-guide/) so you will know how to select the best location.

It is necessary to find a room that is located in places with high traffic. For example, near transport stops or in the city center or in its sleeping areas, where there are many tall buildings nearby. The area of ​​your future premises for different occasions is individual.

It is imperative to make sure that there are no similar points of sale in the vicinity of your future pet store and that there is little competition. In this case, you also need to decide on the correct mode of operation of the store.

Preparation of premises for operation

In order not to deal with major repairs, it is best to rent premises that are specialized for your future business. You can choose a room in which you just need to make a small cosmetic repair. Your pet store should have excellent lighting. A lot of attention will have to be paid to the advertising inscription. It will be the face of your store. The better option in this case is to purchase a large illuminated banner. It will need to be placed next to the store entrance. The name of your pet store should be memorable and simple.

How the Gaming Industry is Taken by Storm by Mobile Games

By Fabrizio Toscano

Playing mobile games

 

Most gamers are young men. But is this even true or is it just a cliché? According to the market research institute GfK, this claim has long since ceased to be true. In Germany, 47 percent of all gamers are now female. However, there are still differences in the gaming behavior of the two sexes, which has led, among other things, to Android games now dominating the gaming industry.

A GOOD SMARTPHONE IS SUITABLE FOR GAMBLING

The times when gamers needed a fast gaming PC or the latest consoles are no longer really up to date in this form. Although the big gaming blockbusters such as Skyrim, BioShock or FarCry are usually played on PC or console, the technology is now so mature that you can even stream these games via WLAN on a smartphone. can. Olaf Wolters, Managing Director of the Association of Providers and Producers of Entertainment Software in Germany, attributes the increase in the number of female players to the wide range of browser and mobile games. Movement, music and dance games are also played primarily by female players. Games such as Angry Birds, Terra Mystica and Wort Guru are extremely popular. Games played on social networks such as Facebook, as well as an increasing number of mobile casino games, are also appealing to female players.

WELCOME PASTIME

But why are more and more people playing on their mobile phones? On the one hand, the increasing quality of the games offered is of course decisive. In addition, a mobile phone can be taken anywhere at any time. So you are not bound to a fixed place. With a game you can, for example, bridge the train ride to work or wait for the bus. If you haven’t had the money or patience to buy a gaming PC, you can still enjoy a huge selection of free or low-cost games.

No wonder, then, that the rise of the market is so rapid. According to a study by DB Research, the German mobile games market grew by up to 52 percent between 2003 and 2007. In 2013, every third German already played on his mobile phone. Is this development a cause for concern for the PC games market? Not at all, says Ralf Wirsing, Managing Director of Ubisoft Germany. He believes that gaming experiences are so fundamentally different that there is no danger to the PC market.

 

ALSO READ: The Watch to Wear to Complement Your Business Outfit

 

ALTERNATIVE GAMING BRANCH

In addition, mobile games are a good entry into the PC gaming world, for people who have not dealt with gaming before. Although the gaming market is changing, mobile and console games are not yet in direct competition with each other. Just 20 years ago, you hardly saw anyone with a mobile phone in their hand. Meanwhile, the small gadget is taking the market by storm. Almost everyone carries a smartphone with them today and manufacturers are vying for users. No wonder, then, that the entertainment offered, such as mobile games, continues to develop.

Here is Why You Should Use TikTok for your Business

By Aloisa Cocci

 

If your business has just started and you are wanting to gain exposure, you might want to consider TikTok, which is a great platform to reach wide audience.

Here are reasons as to why you should use TikTok for your business and consider to buy tiktok views.

1. You have some creative freedom.

The majority of TikTok’s content is amusing, lighthearted, and whimsical.

It features actual people voicing themselves in original — and often absurd — ways. Using TikTok for business to promote your brand has some major advantages, even if you run a professional B2B or SaaS firm offering serious goods or services.

2. TikTok for Business: Unlimited Influencers

The fact that anyone can become viral on TikTok is one of its most alluring features. It’s not altogether unbelievable for someone with 0 followers and 0 views to publish a TikTok video one night, and the following morning, it will have received one million views.

TikTok may pick from an infinite number of influencers because to its capacity to give anyone a large following. There is probably a perfectly suitable person who fulfills the requirements and already has a sizable following if your company is wanting to target a certain set of individuals in a given place.

3. Possibility of Content Repurposing

Videos on TikTok are limited to 60 seconds. They may be reused across all of your social media networks and are often brief, adjustable, and versatile.

Consider how much your clients’ interest in your future emails would increase if you included one of your TikTok videos in an email.

4. Excellent User Interaction

You cannot ignore the engagement rate while utilizing TikTok for business. Due to the average TikTok user’s daily usage of 52 minutes, there are many opportunities for marketers to connect with their target audience.

5. TikTok for Business: Cost-Effective

Many businesses are still hesitant to spend time and money advertising on TikTok because they believe it will be too challenging to set up campaigns and manage data from yet another app. But the fact that TikTok can succeed on any kind of budget is arguably its most alluring feature for business.

Is Investing in Luxury Watches a Good Idea?

By Ornella Fiorentini

Rolex

 

Buyers have to wait several years for coveted classics: luxury watches are experiencing a boom, also because of low-interest rates. But very few models increase in value. Maybe it’s about something else.

A fine watch can be many things for the wearer: a piece of jewelry, a status symbol, the reward for achieving a certain career goal – or all of these together. But is a high-quality mechanical watch for which you will need an automatic winder fot watches for also suitable as an investment?

When there was talk of a “Rolex crisis” in Munich around Christmas 2019, one could assume that. The watches of the most famous watch manufacturer in the luxury segment were sold out everywhere. The wealthy, it was speculated, fled in the face of low-interest rates on real assets. Why not combine the beautiful with the useful? But anyone who believes that every expensive watch brings a return is mistaken.

Investing in luxury goods

“Luxury goods such as art and watches have a more personal value compared to shares, which is defined by scarcity,” explains Nicolas Pilz, Managing Director of Societas Vermögensverwaltung. Compared to securities or real estate, there are no classic valuation methods that could economically justify the traded value or price.

Disadvantage: “In the event of an economic crash, luxury goods are difficult to sell, as potential buyers also keep their money together.” Trends and values also changed over time: “Whether in 20 years a Rolex can still be sold at the price it currently does, nobody knows,” says Pilz. Watches are therefore not a separate asset class.

Nevertheless, there are watches that have risen sharply in value in recent years – but it is only a fraction of all models. So you have to know your way around or get advice.

How the hype around certain luxury watches works

“If you want to buy watches as investments, you end up with seven to eight mainstream models, which have already had the highest increases in value in the past 20 years,” explains Henri von Laufenberg, watch expert at the retailer Colognewatch. These are the sports models from Rolex such as the Submariner, but also the Datejust, at Patek Philippe the steel model Nautilus and at Audemars Piguet (AP) the Royal Oak. The prices here are usually well in the five-digit range.

The models are traded on the grey market far above the list price at which the manufacturer sells the watch. If you want to have the Submariner directly from Rolex, you have to put yourself on the waiting list and, in case of doubt, wait several years. Or he has a particularly good relationship with his concessionaire.

“Those who then resell the watch get significantly more than they paid,” explains watch YouTuber Marcus Finger, who has traded watches for many years and now has his own brand. “The difference can be many thousands of euros for the coveted models.” This is the profit that can be reaped. But for this, you have to get the coveted watch at the list price – difficult.

According to Finger, the hype surrounding Rolex can be explained by a mixture of high demand and partly artificial scarcity. Rolex watches are quite a mass product, according to industry experts, several hundred thousand pieces are produced annually. Nevertheless, Rolex as a foundation can reduce production and does not need to saturate the eager market. Patek Philippe and AP are family businesses that produce much smaller quantities anyway.

 

ALSO READ: Why You Must Start an Online Business Now

 

The risk of a bubble

From the experts’ point of view, buying a watch cheaply in order to resell it at a higher price is a bet that the hype will continue. “In consultations, we always point out that you can’t look into the future,” says Henri von Laufenberg. There are, of course, tendencies. “Anyone who has money in abundance will always buy what is rare and socially accepted as counter value, thus offering value stability.” The counterpart to the Rolex watch of the man is the Hermès handbag for women.

“You can’t predict whether a hyped watch will be worth significantly more in five or ten years,” Finger emphasizes. “This could just as well be a bubble that eventually bursts.”

It’s all about the emotions

Investors with a lot of money on the high edge should ask themselves anyway whether a watch is really interesting for them. “I find a watch as a pure investment a bit dreary. A watch always has to convey something,” says Henri von Laufenberg. First of all, it is important to be enthusiastic about the watch. “A watch is actually too good for a cold investment.”

Marcus Finger takes a similar view: “I think it’s a bit silly to buy a watch just as an investment and put it in the safe.” A mechanical watch is an art object, a piece of jewelry. “It’s a passion to own and wear something like this.”

Finger, therefore, warns against a mistake: “There are people who would like to get into the watch theme and then decide solely on the basis of the value aspect for a watch that they themselves do not find as beautiful as their actual desired watch. I think that’s such a shame.”

Value retention instead of value growth

In any case: “About 98 percent of all luxury watches experience no increase in value.” And this also applies to models from renowned luxury manufacturers such as Jaeger-LeCoultre, Omega, and Breitling, which have great prestige but rarely have the potential for value appreciation.

What most luxury watches offer from Finger’s point of view, however, is value retention. And this also applies to the “entry-level models”, which cost 2500 instead of 15,000 euros. “I think it’s completely legitimate to buy a watch with the idea of preserving its value.” The prerequisite is that you do not buy the watch too expensive.

“I wouldn’t recommend anyone to buy a watch at the list price. When I leave the store with the watch, it has often lost 20 to 30 percent of its value,” explains Finger. “It’s comparable to a new car.” The expert advises talking to the concessionaire about the price if it is new. “With friendly negotiations, a 5 to 15 percent discount should not be a problem.”

Alternatively, it is worth buying a used watch. Here you can find out about the price at which the watch is currently traded on major trading platforms such as Chrono24.de. It is best to observe your desired model for a while before you strike. Above all, it is important for value retention that the original box and the original papers are available. The watch should then be treated with care after purchase. “Mini-scratches will not detract from the value,” says Finger.

How to Grow Your Gaming Company?

By Arrigo Fiorentini

Everyone wants their gaming company to grow. But with so many digital businesses vying for attention and customers, it can be a challenge to stand out from the crowd. 

To improve your company, you need to set measurable goals that work towards making your organization stronger and more stable.

Every business owner wants their company to expand — how do you make that happen? Here are some ideas to help your gaming company grow in a meaningful way.

Create a Culture of Learning

If your team isn’t encouraged to grow, you’re setting your business up to stagnate. When you see your employees as people with potential to learn, grow, and evolve, you’ll foster an environment of innovation and inspiration. When hiring new staff, look for people who have a genuine drive to improve themselves.

You want employees who are open to feedback and new ideas. You also want employees who see their work as more than just a job — they’re invested in the company’s success. Make time for learning and skill-building within your team.

Partner with Other Brands

If your company has a niche, you’ll want to find other businesses with similar focuses and interests. Partnering with brands that are aligned with your organization’s goals and ideals will help you grow as a company and establish your name as a top player in your field.

Partnerships can also lead to increased foot traffic for events, bigger audiences for your online channels, and even more sales. For example, you can work with inversegamer to help you promote your brand in their website.

Try New Strategies

Whether you’re adding new products or services to your basket or experimenting with new marketing strategies, expanding your business requires new approaches.

To excel in the field of gaming, you need to stay on top of industry trends and be ready to pivot your strategies as new data comes in. Look for areas where your company can improve and create a roadmap for improvement.