How the Gaming Industry is Taken by Storm by Mobile Games
Most gamers are young men. But is this even true or is it just a cliché? According to the market research institute GfK, this claim has long since ceased to be true. In Germany, 47 percent of all gamers are now female. However, there are still differences in the gaming behavior of the two sexes, which has led, among other things, to Android games now dominating the gaming industry.
A GOOD SMARTPHONE IS SUITABLE FOR GAMBLING
The times when gamers needed a fast gaming PC or the latest consoles are no longer really up to date in this form. Although the big gaming blockbusters such as Skyrim, BioShock or FarCry are usually played on PC or console, the technology is now so mature that you can even stream these games via WLAN on a smartphone. can. Olaf Wolters, Managing Director of the Association of Providers and Producers of Entertainment Software in Germany, attributes the increase in the number of female players to the wide range of browser and mobile games. Movement, music and dance games are also played primarily by female players. Games such as Angry Birds, Terra Mystica and Wort Guru are extremely popular. Games played on social networks such as Facebook, as well as an increasing number of mobile casino games, are also appealing to female players.
But why are more and more people playing on their mobile phones? On the one hand, the increasing quality of the games offered is of course decisive. In addition, a mobile phone can be taken anywhere at any time. So you are not bound to a fixed place. With a game you can, for example, bridge the train ride to work or wait for the bus. If you haven’t had the money or patience to buy a gaming PC, you can still enjoy a huge selection of free or low-cost games.
No wonder, then, that the rise of the market is so rapid. According to a study by DB Research, the German mobile games market grew by up to 52 percent between 2003 and 2007. In 2013, every third German already played on his mobile phone. Is this development a cause for concern for the PC games market? Not at all, says Ralf Wirsing, Managing Director of Ubisoft Germany. He believes that gaming experiences are so fundamentally different that there is no danger to the PC market.
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ALTERNATIVE GAMING BRANCH
In addition, mobile games are a good entry into the PC gaming world, for people who have not dealt with gaming before. Although the gaming market is changing, mobile and console games are not yet in direct competition with each other. Just 20 years ago, you hardly saw anyone with a mobile phone in their hand. Meanwhile, the small gadget is taking the market by storm. Almost everyone carries a smartphone with them today and manufacturers are vying for users. No wonder, then, that the entertainment offered, such as mobile games, continues to develop.